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Sunday, October 3, 2010

We can legislate use Photoshop?

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For those who are not aware: everything is photoshopped. Every image you see on a magazine cover is not real.

"I don't think there's a single photograph in those (magazines) that has not been altered. Are all handled to hell."Hany Farid, a Dartmouth College

A number of countries are beginning to discuss how they could legislate against the practice.

Can we really ask Governments to stop what we as consumers want (apparently)?

UK organisations are beginning to talk about what measures could be introduced to curb the practice of digital manipulation.

Magazines to defend the practice: "sometimes readers want hyper-reality in a way-they want to be removed from your own situation."-Jill Wanless, an associated editor to Look Magazine.

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Paul Sidibe on Elle-complete with wig and skin alleviated.
Image from precious movie on the right.

Australia have recently introduced voluntary guidelines for fashion and media sectors. Requires the code of conduct:

Disclosure when the pictures were retouched and refraining from improving photographs in a way that changes the shape of a person's body, for example, stretching your legs or cut their lives or removing freckles, lines, and other distinctive signs.

Photographers will not keep your hands out ' volunteering '

"Do politicians really so underestimate the populace who think that an alert should go on an image of fashion?

"Perhaps every woman that uses trick should have an alert tattooed on his neck.

"Entertainment media, in General, traffic in fantasia. in that regard, the manipulation of images is a legitimate work of producers of entertainment."(source)

Can we really we rely on volunteers ' codes '? Or even legislation? we as consumers have a role to play here? Search (and anyone with eyes to see) shows that the size and shape of our bodies are increasingly at odds with media images.

See our exposé on the shape of the female body in the 20th century, if you need more convincing. or even Wired infographic on descending size models playmate.

Someone really knows as "hyper-reality" affects us?


View the original article here

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